PerfectTed Energy Drink Valued at £140M After Steven Bartlett's Dragons' Den Investment

The natural energy drink company PerfectTed, founded by Marisa Poster and Teddie Levenfiche, has achieved remarkable success after appearing on Dragons' Den in 2023, where Steven Bartlett and Peter Jones invested £50,000 each for a 5% stake. Since then, the company has grown rapidly, with PerfectTed now valued at around £140 million following a major funding round led by venture capital firm Felix Capital. PerfectTed offers a matcha-based alternative to traditional energy drinks, emphasizing natural ingredients and a steady caffeine boost without a crash, aligning with consumer demand for healthier options. The brand has expanded its distribution significantly, securing listings in major retailers such as Tesco, Waitrose, Holland & Barrett, and Whole Foods, and is now available in thousands of stores across over 50 countries. Steven Bartlett's continued support through his Flight Fund has been instrumental in scaling up production and expanding the brand's presence. PerfectTed's growth rate of over 500% year-on-year has made it the largest matcha supplier in Europe and one of the fastest-growing founder-led businesses in the UK.