Hybe Launches Latin America Santos Bravos Boy-Band Project

HYBE Latin America is launching a major new project called Santos Bravos, a Latin pop boy band formed through an upcoming reality competition series premiering in August. The project features 16 finalists from countries including Mexico, Colombia, Brazil, Venezuela, Argentina, Peru, Spain, and the US, who will undergo intensive training in musicality, emotional expression, and performance at a boot camp in Mexico. The training and competition process will be captured in an interactive, digital-first format, allowing fans to follow the contestants' journey in real time. Only five members will be selected to debut in the new boy group, which is HYBE's first large-scale artist development project in Latin America using their signature training system. The creative team behind Santos Bravos includes notable figures like Kenny Ortega as creative director, producer Johnny Goldstein, and vocal coach Raab Stevenson, ensuring a high-profile production. HYBE Chairman Bang Si-Hyuk emphasized that the project aims not just to create a group but to foster authentic artistic and personal growth among the young Latin artists.