Bling Revolution: Gen Z Redefines Gold Fashion in India

Gen Z is reshaping fashion and jewelry trends by prioritizing individuality, affordability, and versatility over traditional standards and legacy. Young entrepreneurs like Mahboob Alam, with his DU Wears brand, are creating apparel lines that reflect Gen Z's bold and expressive identity, emphasizing campus pride and inclusivity. Meanwhile, in jewelry, Gen Z favors lightweight, lower-carat, and gold-plated pieces suitable for everyday wear, moving away from expensive, heirloom investments and driving rapid growth in India's costume jewelry market. Their approach is trend-driven, with a focus on style and accessibility, leading established brands to launch collections that cater specifically to these evolving preferences. This generational shift is also visible in the adoption of pastel colors and relaxed silhouettes by Gen Z celebrities, marking a move toward comfort and modern aesthetics in mainstream fashion. Overall, Gen Z is redefining what it means to be stylish by blending personal expression with practicality and rejecting traditional expectations.