Barcelona Secures New Nike Sponsorship Deal

Barcelona's renewed partnership with Nike, valued at €1.7 billion and extending until 2038, has not resolved the club's financial challenges, particularly in complying with La Liga's 1:1 financial rule. Despite an expected annual increase of €45 million from Nike, the club still faces a €35 million shortfall to register summer signing Dani Olmo for the upcoming season. President Joan Laporta has indicated that while the new deal helps, it will not fully close the financial gap needed for player registrations. The club must look for additional revenue streams or player sales to meet the necessary financial requirements. Furthermore, Barcelona is considering finding new investors for its Bridgeburg project, where it has already put 49% of shares up for sale to raise €200 million, but has only secured €55 million so far. As the transfer window approaches, the urgency for financial solutions intensifies.