Dior Unveils Gold House Concept Store in Bangkok

Dior has launched its innovative Gold House concept store in Bangkok's upscale Ploenchit district, blending French haute couture with Thai artistry. Opened on December 8, the 1,000 square meter store features a striking gold facade inspired by Dior's iconic Paris flagship at 30 Avenue Montaigne, surrounded by tropical gardens and art installations from nine Thai artists. The store aims to create an immersive experience, showcasing Dior's collections alongside works by local artists and a Café Dior offering desserts crafted by Michelin-starred chef Mauro Colagreco. This opening reflects the increasing importance of Thailand's luxury market, projected to reach $2.4 billion this year. The architectural design and artistic approach celebrate both Dior's heritage and the rich cultural craftsmanship of Thailand, positioning the Gold House as a unique destination for luxury consumers. Notable attendees at the launch included K-pop star Jisoo, emphasizing the event's significance within the fashion and celebrity spheres.