ECB Bars Mills OnlyFans Logo During Hundred 2025

England fast bowler Tymal Mills, the leading all-time men’s wicket-taker in The Hundred, has been prohibited by the England and Wales Cricket Board (ECB) from displaying the OnlyFans logo on his bat during The Hundred 2025, as the platform is widely associated with adult content which the ECB deems inconsistent with the family-friendly branding of the competition. Mills, who joined OnlyFans to provide fans with safe, non-explicit cricket and lifestyle content offering a personal glimpse into the life of a professional cricketer, has accepted the decision and has not displayed the logo in his appearances this season. Despite the controversy, Mills continues to perform strongly on the field, highlighted by his key contributions in Southern Brave's recent victory. The ECB's ruling reflects cricket's traditionally conservative approach to sponsorships, aiming to maintain the sport's appeal to families and younger audiences. This is part of a broader pattern of sports governing bodies scrutinizing athletes’ association with OnlyFans, as seen in the suspension of British canoeist Kurts Adams Rozentals over his social media content. Mills’ move represents an innovative attempt by athletes to engage directly with fans via digital platforms, though it challenges established norms in sports sponsorship.