Phil Spencer on Xbox's Multiplatform Expansion

Phil Spencer, Microsoft's Gaming CEO, stresses that Xbox expansions should be meaningful and uphold creators' freedom in storytelling, as the brand transitions towards a multiplatform ecosystem. While new Xbox consoles are in development, a mid-generation upgrade for the Xbox Series X/S is unlikely. Microsoft's 'This Is An Xbox' campaign highlights the brand's evolution beyond a single console, making Xbox accessible across diverse devices like phones, TVs, and PCs. Despite mixed reactions from fans desiring traditional console experiences, Spencer notes the gaming landscape now thrives on accessibility and cross-platform play. Microsoft continues to explore acquisitions to enhance geographic diversity, particularly in Asia, after acquiring Activision Blizzard, aiming to bolster Xbox's global presence and adapt to evolving trends.