Meghan Markle Expands As Ever Into Hospitality Sector

Meghan Markle, Duchess of Sussex, is reportedly expanding her lifestyle brand 'As Ever' into the hospitality sector by trademarking it for services such as hotels, restaurants, and food and drink provision. This move supports her rebranding as a lifestyle mogul and star hostess, leveraging her passion for cooking as featured in her Netflix series 'With Love, Meghan.' Brand experts see this expansion as a strategic fit with her public image, while some commentators contrast her forward-looking approach with husband Prince Harry, who is seen as more focused on the past. The hospitality plans have generated both intrigue and skepticism, with questions about Markle's experience in the industry. Markle's increased social media activity, targeting American audiences by sharing family moments and food content, aims to further distance her brand from royal associations. A second season of 'With Love, Meghan' has been filmed and is set for release in the autumn.