EU Warns Apple on Geo-Blocking Practices

The European Union has formally notified Apple that its geo-blocking practices on media services such as the App Store, Apple Music, and iTunes Store may violate EU regulations designed to promote the free movement of services and prevent consumer discrimination. Investigations led by authorities from Belgium, Germany, and Ireland reveal that Apple's services vary based on the user's country, limiting access to digital content and payment methods. The EU has given Apple one month to respond and propose solutions or face potential penalties, which could be as high as 4% of its global annual turnover. European Commissioner Margrethe Vestager emphasized the EU's commitment to preventing unjust discrimination against consumers across its member states. This action is part of the EU's broader efforts to ensure compliance with its digital market rules, further exemplified by recent tax and cybersecurity directives. Apple must address these issues to avoid enforcement actions by national regulators.