Björn Ulvaeus, a founding member of ABBA, expressed his dislike for the band's name, ABBA, which originated as an abbreviation of the members' names and was not their choice. Ulvaeus considered it a 'stupid name,' preferring alternatives like 'The Northern Lights.' Despite their immense success and recent knighthood honors, Ulvaeus remains critical of the name that was imposed on the group. The name ABBA, associated with a herring factory in Sweden, continues to bother Ulvaeus, who envisioned a more 'cool' and rock-inspired name for the band. The group's legacy and achievements stand out, but the naming story behind ABBA remains a point of contention for Ulvaeus.