In the aftermath of Hurricane Helene, communities in North Carolina, especially Asheville, are rallying to support those affected by the storm's devastation. Amy Cantrell, co-director of BeLoved Asheville, is leading efforts to deliver essentials to thousands daily, focusing on marginalized neighborhoods and preparing for winter challenges as shelters close. Small business owners, like the Gowans, face an uncertain future with inadequate assistance and the threat of closure, while the local tourism industry has taken a significant hit, losing crucial revenue during the peak month of October. Organizations like Explore Asheville and the Buncombe County Tourism Development Authority are launching initiatives to support local businesses and artists, including the Always Asheville Fund for grants and a new online platform for local goods. Meanwhile, the community spirit is strong, with neighbors helping each other clear debris and construction companies stepping in to aid recovery efforts. As the region begins to reopen, events and programs are being planned to draw in customers and revive the local economy.