The 2024 midsize, off-road pickup segment sees fierce competition with the Ford Ranger Raptor, Chevrolet Colorado ZR2 Bison, and Toyota Tacoma TRD Pro entering the arena. The Ranger Raptor boasts the most power and advanced upgrades, while the ZR2 Bison impresses with extreme off-road features like massive tires, advanced shock absorbers, and high ground clearance. Costing over $60,000, the ZR2 Bison offers a comprehensive off-road hardware package, making it a formidable off-road machine. The Chevy Colorado ZR2 Bison's turbocharged engine delivers impressive performance, exceeding EPA-estimated fuel economy, and features a top-notch infotainment system with wireless Android Auto. The second-generation Colorado ZR2 is designed specifically for the U.S. market, offering modern looks, enhanced off-road capability, and a spacious, eye-catching design, attracting attention wherever it goes.