Heineken Reports 5% Revenue Growth, Launches €1.5B Buyback

Heineken NV reported solid financial results for 2024, with beer volumes growing organically by 1.6% and net revenue increasing by 5.0%. The company's EverGreen strategy significantly contributed to this growth, particularly in the premium and non-alcoholic beer segments, which saw notable rises. Operating profit also rose by 8.3%, and Heineken is launching a €1.5 billion share buyback program to enhance shareholder value. The company expects to achieve further organic growth in operating profit ranging from 4% to 8% in 2025. Despite a cautious consumer spending environment, Heineken's strong brand performance across all regions has positioned it well for continued success. The company plans to invest further in marketing and digital initiatives to support its growth strategy.