Bella Hadid Leads Western Fashion Trend in New Campaigns

This summer, Olivia Dunne and Bella Hadid are setting distinct fashion and lifestyle trends that blend sun-kissed glamour with authentic personal style. Olivia Dunne, the 2025 SI Swimsuit cover model and retired gymnast, shared a TikTok showcasing her glowing, freckled look in a yellow and white bikini, embodying carefree poolside vibes while navigating the challenges of apartment hunting in New York City. Meanwhile, Bella Hadid embraces a 'ranch girl summer' aesthetic, infusing her beachwear and fashion with Western-inspired elements like cowboy hats and gingham bikinis, reflecting her equestrian passions and lifestyle. Hadid continues her high-profile collaboration with luxury brand Chopard, appearing in campaigns featuring their high jewelry collections, while also expanding her beauty brand Orebella with new accessories. The model's summer style is marked by a blend of rugged ranch motifs and high fashion, as she shares images of horses, sunsets, and cowboy boots alongside her poolside looks. Both celebrities exemplify how personal narratives and seasonal trends shape contemporary fashion statements.