Shein Relaunches in India with Local Manufacturing Partnership
Shein Relaunches in India with Local Manufacturing Partnership

Shein Relaunches in India with Local Manufacturing Partnership

News summary

Shein has officially relaunched in India nearly five years after being banned due to data security concerns, entering the market through a partnership with Reliance Retail. The new mobile app, available on Android and iOS, initially serves customers in Delhi, Mumbai, and Bengaluru, with plans for a nationwide rollout. Under the agreement, all Shein-branded products will be designed and manufactured locally, aligning with India's 'Make in India' initiative, and Reliance Retail will oversee operations while ensuring compliance with local laws and data protection. The pricing remains competitive, with dresses starting at just Rs 199, appealing to budget-conscious consumers. This move aims to fill the gap left by Shein's absence in the fast-fashion market, which was previously taken over by local competitors. Analysts suggest that the partnership could reshape India’s online fashion landscape, leveraging Shein's global brand and Reliance's extensive retail network.

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