Meghan Markle Restocks As Ever Lifestyle Brand After 45-Minute Sellout

Meghan Markle announced a restock of her lifestyle brand As Ever, set to launch on June 20, following the initial products selling out within 45 minutes. The restock will include popular favorites like jam and honey, along with new "delicious surprises" for customers. Meghan shared on her podcast that she paused the brand's expansion to ensure stability and avoid frustrating customers with repeated quick sellouts. She described the first launch as "absolutely extraordinary" and compared the initial scarcity to a "sneaker drop," but emphasized her desire for the products to be consistently available. The brand had teased the upcoming restock with Instagram posts showing ingredients and preparation scenes, building anticipation among buyers. Throughout, Meghan expressed gratitude for the strong support and excitement surrounding As Ever's debut and upcoming relaunch.