Gigi Hadid Named Global Ambassador for Havaianas

Gigi Hadid has been announced as the new global ambassador for Havaianas, the iconic Brazilian flip-flop brand, signaling a shift in the perception of flip-flops from casual to fashionable footwear. In a vibrant campaign, Hadid showcases popular models like the Brazil Logo and Slim Point, emphasizing their versatility and comfort. The supermodel expressed her nostalgia for the brand, recalling her childhood spent at the beach and her excitement for Havaianas' resurgence in fashion. With over 77 million Instagram followers, Hadid's influence is expected to elevate the brand's presence in both beach and urban settings. Havaianas aims to redefine flip-flops as a fashion statement, aligning with Hadid's personal style that blends comfort with chic looks. The partnership marks a strategic move for the brand to capture a new generation of consumers who appreciate the blend of casual luxury and iconic design.