Justin Bieber Announces 'Swag' Album Release July 11 Across Reykjavik, Los Angeles

Justin Bieber is set to release his seventh studio album, titled "Swag," on July 11, 2025, marking his first full-length project since 2021's "Justice." The album reportedly includes 20 tracks and features collaborations with artists such as Gunna, Sexyy Red, and Cash Colbain, blending pop-R&B with trap, soul, and experimental sounds. Much of the album was recorded in Iceland, where Bieber sought creative clarity, resulting in a project described as darker, more vulnerable, and less polished than his previous work. Billboards in Reykjavik and Los Angeles, as well as social media posts, have been used to tease the album, with some track titles like "All I Can Take" and "Forgiveness" revealed. Bieber's wife, Hailey, publicly supported him by addressing and shutting down ongoing divorce rumors in a social media post featuring the album cover. Fans are excited about the album's release and there is speculation about another potential album planned for early 2026, with "Swag" possibly serving as a prelude to it.