U.S. Online Grocery Sales Surge 31% to $10.3 Billion in February 2025

In February 2025, U.S. online grocery sales surged 31% year-over-year, reaching $10.3 billion, with over 80 million households placing orders, marking a record high. This marks the seventh consecutive month of sales exceeding $9.5 billion, attributed largely to aggressive discounts on memberships that have attracted and retained customers. Delivery services led the growth, increasing over 45% year-over-year, accounting for nearly 44% of total online grocery sales, driven by a rise in monthly active users, particularly among older adults. Pickup services also performed well, climbing 19% to approximately $4.1 billion, though its market share declined slightly. Ship-to-home sales rose by 29%, reaching nearly $1.8 billion, as consumers shifted preferences due to in-store security measures. Overall, the online grocery segment continues to thrive as retailers adapt to changing consumer behaviors and preferences post-pandemic.