MDDA Finds Majority South African Community Media Unsustainable

Community media in South Africa, including over 200 licensed broadcasters and around 300 local publishers, play a crucial role in democracy by providing access to information and freedom of expression. However, these organizations face significant sustainability challenges due to shifts in advertising revenue toward digital platforms and a sluggish economy, with only 7% considering themselves fully sustainable according to a recent Media Development and Diversity Agency study. Social media platforms like Facebook, Twitter, Instagram, TikTok, and WhatsApp have transformed communication, enabling global connection, social movements, and business growth, but also present downsides such as mental health issues, cyberbullying, and misinformation. While social media fosters empowerment and community engagement, excessive use has been linked to anxiety, depression, and public distrust due to the spread of fake news. Both traditional community media and digital social platforms highlight the evolving landscape of information dissemination and community building, with each facing unique challenges and opportunities in the digital age.