Google Wins Trademark Case Over Shorts Name

Google successfully defended against a trademark lawsuit by Shorts International regarding the use of 'Shorts' for its YouTube short-form video platform. London's High Court ruled there was no risk of consumer confusion between YouTube Shorts and Shorts International's brand, which operates a TV channel for short films. The lawsuit, filed last year, claimed that YouTube’s use of the term 'Shorts' infringed on Shorts International's trademark and could dilute its brand. Google's legal team argued that the YouTube association was clear, and Judge Michael Tappin agreed, dismissing the lawsuit and confirming no damage to Shorts International's trademark reputation. This victory allows Google to continue using the 'Shorts' name for its platform, avoiding a costly rebranding effort. Google and Shorts International have not commented on the ruling.