Travelport Report Highlights 2025 Industry Trends

Travelport's 2025 State of Modern Retailing Report reveals that the travel industry is under scrutiny for 'consumer-washing,' where hidden fees render advertised prices misleading, with nearly 44% of consumers identifying travel companies as major offenders. The report emphasizes the demand for radical transparency, urging travel brands to eliminate hidden fees and provide clear, comparable pricing to gain customer loyalty. Additionally, it highlights the rise of subscription models and the integration of AI to simplify the customer experience and enhance personalization. With many consumers finding airline offers increasingly confusing, the report advocates for agile, API-led technology to streamline the shopping process. The findings suggest that companies that embrace transparency and technological advancements will thrive in the evolving travel landscape. Overall, the research underscores a significant shift towards consumer-centric practices in the travel industry by 2025.