AI Workers Expected to Transform Marketing Jobs by 2028

Artificial intelligence (AI) is poised to drastically reshape the workforce, particularly in marketing, where by 2028, one in five roles will be held by AI workers according to IDC. The integration of AI in marketing will require businesses to develop humanized digital interfaces as customers increasingly engage with brands through generative AI. In the startup sector, hiring for AI-driven roles has surged by 17% in 2024, indicating a broader trend of companies recalibrating strategies to adapt to an AI-centric future. PwC emphasizes that leveraging AI effectively as a strategic advantage will be crucial for organizations, while Salesforce CEO Marc Benioff predicts a future where AI agents and humans will work side by side. These shifts signify a significant transformation in business operations and the need for companies to innovate their workforce models to stay competitive. As businesses adopt AI, the focus on employee experience and skill availability will become critical to success in this evolving landscape.