Juicy Marbles, Revo Foods Launch Plant-Based Salmon Alternative

Juicy Marbles, in partnership with Austrian food-tech company Revo Foods, has launched Kinda Salmon, a plant-based whole-cut salmon fillet that follows the success of their Kinda Cod product, which sold out quickly upon release. Kinda Salmon is notable for being unbreaded and seasoned delicately with pink pepper and lemon, offering culinary versatility and a texture designed to mimic a tender yet firm bite using fermented mycoprotein. The product provides nutritional benefits such as omega-3 from microalgae oil, protein, and vitamins, appealing to consumers seeking sustainable, eco-friendly seafood alternatives amid challenges like climate change and environmental concerns linked to farmed salmon. This launch is part of Juicy Marbles & Friends, a collaborative series aiming to innovate in the plant-based meat and seafood space by creating authentic, whole-cut analogues. The companies emphasize the unmet demand for high-quality plant-based fish options that serve as versatile, raw-like ingredients for chefs and home cooks. Both Juicy Marbles and Revo Foods see this partnership as a way to advance the alternative protein industry while expanding their reach in key markets such as the US and UK.