Anya Taylor‑Joy Stars in Tiffany's 2025 Campaign

Tiffany & Co. has launched its 2025 holiday campaign "Love Is a Gift," starring global ambassador Anya Taylor‑Joy and directed by Jonas Lindstroem, with still photography by Carlijn Jacobs. The 90‑second cinematic spot, set across New York, London and Tokyo (with some stills shot in Los Angeles), unfolds through dreamlike scenes built from Tiffany Blue Boxes and a unifying white satin ribbon paired with nostalgic music. Taylor‑Joy, styled in minimalist, 1960s‑inspired looks, presents intimate gifting moments and showcases Tiffany Icons including HardWear, Lock, T and Knot alongside seasonal Bird on a Rock pieces. The narrative culminates outside The Landmark in New York City with a voiceover that "love, in all its facets, is the most precious gift." The campaign will run across online video, paid digital, retail and social channels as Tiffany aims to reinforce the Blue Box as a symbol of meaningful holiday gifting.