Southwest Airlines Ends 54-Year Free Baggage Policy

Southwest Airlines is set to change its long-standing 'Bags Fly Free' policy, which has been a hallmark of its service for over 50 years. Beginning May 28, 2025, most passengers will be charged for checked baggage, except for Rapid Rewards A-List Preferred members and those who purchase Business Select fares, who will still enjoy free checked bags. This decision comes in response to financial pressures and is part of a broader strategy to attract new customers and improve profitability, which includes layoffs and changes to its fare structure. The move has been criticized as a significant departure from the airline's customer-friendly image, previously advertised as a major competitive advantage. In addition to checked baggage fees, Southwest plans to introduce a Basic Economy fare and modify its loyalty program to alter reward point distributions. The airline's CEO, Bob Jordan, emphasized the need to meet evolving customer demands while remaining committed to quality service.