Kendra Scott Expands Yellow Rose Retail Presence

Kendra Scott's lifestyle brand, Yellow Rose, is expanding its retail presence with a new flagship store opening in Austin's South Congress on November 15, 2024, and plans for additional stores in Dallas and Houston by Winter 2025. The brand, which offers a range of products including footwear, hats, and home goods, aims to celebrate modern Western wear while empowering women through its philanthropic initiatives. Founder Kendra Scott emphasized the store's design as a tribute to Texas and her personal journey over the past 22 years. With a recent revenue increase of nearly 20%, the brand has attracted a diverse customer base, including younger generations drawn to its unique aesthetic and collaborations with country music stars. The Austin store will feature interactive experiences like a hat customization bar and will showcase products from independent female artisans. Yellow Rose's mission is to create a vibrant community while giving back to support women's causes, having contributed over $70 million since 2010.