Harley-Davidson Unveils $6,000 Sprint for 2026

Harley-Davidson plans to launch the Sprint, a new affordable motorcycle priced around $6,000, for the U.S. market in 2026. CEO Jochen Zeitz stated during a recent earnings call that the Sprint has been in development since 2021 and is designed to be profitable, addressing Harley’s past difficulties with smaller, entry-level bikes. The Sprint will be unveiled to dealerships this fall and will significantly undercut the current entry-level Nightster, which sells for $9,999. A companion cruiser model will also be introduced alongside the Sprint. This strategic move aims to attract younger and first-time riders as Harley-Davidson faces declining sales and seeks to update its brand image. The company hopes this effort will broaden its customer base and build long-term brand loyalty.