Chris Heck Leaves Aston Villa for LIV Golf Role
Chris Heck Leaves Aston Villa for LIV Golf Role

Chris Heck Leaves Aston Villa for LIV Golf Role

News summary

Aston Villa's president of business operations, Chris Heck, will leave his role at the end of the season to take up the same position at LIV Golf. Heck, who joined Aston Villa in 2023, has overseen significant revenue growth and was instrumental in securing high-profile partnerships and improving the club’s commercial standing, coinciding with their qualification for the Champions League. However, his tenure was also marked by controversy, particularly over increased ticket prices and stadium issues. Heck's move to LIV Golf is seen as part of the Saudi-backed league's broader effort to build a robust corporate infrastructure and expand its global presence. Heck has deep professional ties with LIV Golf CEO Scott O’Neil, having worked together previously in the NBA and at the Philadelphia 76ers. Aston Villa has started the search for Heck's replacement as he prepares to transition to his new role.

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