Lululemon Opens First Yoga-Pilates Studio Store Singapore, First European Travel Retail Heathrow

Lululemon continues its global expansion with significant new retail ventures in 2025, including its first European airport store opening at London Heathrow's Terminal 5, a strategic move to capture travel retail markets. The Heathrow store, spanning 103 square meters and open daily, offers a full range of athletic apparel and accessories, aiming to enhance passenger travel experiences with comfort and style. Concurrently, Lululemon has introduced a novel concept store in Singapore’s Takashimaya Shopping Centre, integrating a yoga and Pilates studio called Within, designed to create a soothing, wellness-focused retail environment. These expansions align with CEO Calvin McDonald’s growth strategy, which emphasizes product innovation, guest experience, and market expansion across 26 countries. Meanwhile, Lululemon is engaged in a legal battle against Costco over alleged design patent and trade dress infringements, reflecting the brand’s efforts to protect its intellectual property amid controversy and mixed public reactions. The brand’s innovative retail formats and aggressive market moves underscore its ambition to broaden its global footprint while safeguarding its distinctive product designs.