Tottenham Hires Former Man United Executives Exiting Ratcliffe’s Cutbacks

Tottenham Hotspur has strengthened its commercial operations by hiring Altius8, an agency founded by former Manchester United executives who were axed during Sir Jim Ratcliffe's extensive cost-cutting at Old Trafford. The team, led by Victoria Timpson and including Ali Edge, Florence Lafaye, and Tom Liston-Jones, was instrumental in driving Manchester United's major commercial deals with brands like TeamViewer and Snapdragon, boosting revenues significantly. These executives left United amid Ratcliffe's measures that included hundreds of redundancies and drastic staff cutbacks. Tottenham chairman Daniel Levy aims to replicate their success, hoping the group will transform Spurs' revenue streams similarly, potentially impacting sponsorship deals for the club's new stadium. This move reflects a broader restructuring at Tottenham, including changes in leadership and management, signaling Levy's intent to elevate the club's commercial profile. Industry observers suggest this development might embarrass Ratcliffe, who dismantled one of the few commercial successes of the Glazer era.