Bud Light Unveils 2025 NFL Team Cans, New Campaign

Bud Light is marking its 29th year as the NFL's official beer sponsor by launching a major campaign for the 2025 season, featuring limited-edition cans for 27 NFL teams, with five teams excluded from the promotion. Each can showcases team colors, retro stripes, and QR codes for fans to access exclusive content, prizes, and at-home tailgate experiences. The campaign includes a new 'Parachute' commercial starring Hall of Famer Peyton Manning, who humorously skydives into a stadium. Bud Light is broadening its NFL engagement through partnerships with the 'Bussin’ With The Boys' podcast and Tight End University. The NFL season opens on September 4 with the Philadelphia Eagles hosting the Dallas Cowboys, followed by a special game in Brazil featuring the Kansas City Chiefs and Los Angeles Chargers. These initiatives reinforce Bud Light's strategy to engage fans nationwide throughout the season.