Key Consumer Trends for Mental Wellness in 2025

The retail credit market in South Africa faced significant challenges in 2024 due to rising interest rates and inflation, leading to increased debt review applications and defaults, particularly among middle- to higher-income consumers. In the U.S., a Deloitte study revealed that a majority of consumers across generations prefer online interactions, with 38% having engaged with generative AI, boosting their confidence in content creation. As wellness becomes a focal point in 2025, trends include filter-free dating and mindful digital consumption, as younger generations prioritize authenticity and mental health. Additionally, there is a notable shift towards low- and non-alcoholic beverages among Gen Z and Millennials, who show increasing interest in products that incorporate adaptogens and nootropics for mental wellness. This trend reflects a broader societal movement towards health-conscious consumption as consumers seek alternatives to traditional alcoholic drinks. Overall, the evolving consumer landscape indicates a strong emphasis on mental wellness and responsible consumption in the coming years.