ITV's chief executive Dame Carolyn McCall defended the decision to allow Ed Balls to interview his wife, Home Secretary Yvette Cooper, on Good Morning Britain, while stating it will not happen again. This interview, which took place on August 5 amid national unrest, drew over 16,000 complaints, but Ofcom has decided not to pursue an investigation, considering the interview fair and impartial. McCall explained that the interview was conducted under pressing circumstances, with very short notice given to ITV. She emphasized that the majority of the questioning was handled by co-host Kate Garraway, mitigating concerns over conflict of interest. Despite the complaints, Ofcom acknowledged that the nature of the couple's relationship was disclosed and various perspectives were represented in the discussion. Moving forward, ITV has been cautioned to ensure due impartiality in similar future interviews.