For the first time, young women in the U.S. are consuming more cannabis than men, prompting retailers to adapt their strategies to cater to this demographic shift. A 2023 survey revealed that women aged 19 to 30 reported higher cannabis use, often citing stress and anxiety as reasons for consumption, despite limited scientific backing for such benefits. In response, cannabis companies are prioritizing products favored by women, such as edibles and beverages, with female consumers now representing a significant portion of the market. Meanwhile, the social media platform X has become a pioneer in cannabis advertising, allowing brands to engage users without fear of account shutdowns, thereby fostering public dialogue on cannabis. Additionally, experts advocate for a shift in cannabis policy towards a public health approach, emphasizing harm reduction and education over punitive measures. This evolving landscape reflects a broader acceptance and integration of cannabis into consumer culture and public discourse.