Snapchat Launches First Apple Watch App Worldwide

Snapchat has launched its first dedicated watchOS app, allowing Apple Watch users to preview and respond to messages directly from their wrists using keyboard, Scribble, Dictation, or emojis. This new app marks Snapchat as the first major social media platform to offer a native Apple Watch experience, surpassing competitors like Facebook Messenger and WhatsApp, which currently lack dedicated watchOS apps. The app focuses primarily on messaging rather than media viewing, enabling quick responses such as notifying friends upon arrival at a location or sending brief replies while active. Unlike previous notifications on the Apple Watch that required an iPhone to respond, this app allows full interaction without needing to switch devices, though it does not mark messages as read on other platforms and limits message previews to the first 100 characters. Snapchat's move reflects a strategic expansion across multiple platforms, emphasizing wearables despite earlier skepticism about the Apple Watch's small display. This launch comes ahead of Apple's WWDC event, which may introduce further enhancements to the Apple Watch ecosystem.