Kylie, Kendall Jenner Promote Brands at Coachella 2025

Kendall and Kylie Jenner made a splash at Coachella 2025, showcasing their beverage brands with stylish appearances. Kendall hosted an event for her tequila brand 818, wearing a yellow dress, while Kylie promoted her vodka soda brand Sprinter in a bright yellow body-con outfit. Both sisters were joined by Hailey Bieber, who wore a black mini-dress, at a joint activation event featuring product giveaways from Hailey's skincare line, Rhode. The festival also highlighted performances from artists like Machine Gun Kelly and Billie Joe Armstrong, alongside celebrity sightings including Travis Barker and Becky G. The event has become a platform for the Kardashian-Jenners to merge fashion with their business ventures, continuing their legacy at the festival. The overall atmosphere was vibrant, with a mix of fashion and music capturing the essence of Coachella.