Hong Kong Drives 12% Tourism Growth Through Regional Partnerships, Events

Hong Kong's tourism industry is experiencing a strong recovery in 2025, marked by a significant increase in visitor numbers and hotel occupancy rates. The city welcomed over 33 million visitors in the first eight months of the year, with a 12 percent year-on-year increase, and is on track to meet its target of 49 million visitors by the end of 2025, driven by a combination of strategic events, government initiatives, and improved infrastructure. Collaboration with neighboring Asian destinations such as Japan, Malaysia, Thailand, Fiji, Vietnam, and South Korea is enhancing multi-destination travel and visa facilitation, boosting regional tourism. Major international events, including the National Games, Football Festival, Ani-Com & Games, and sporting competitions at the new Kai Tak Sports Park, are key drivers attracting diverse visitors and promoting sports tourism. Industry leaders emphasize the need for more coordinated promotional efforts, especially to capitalize on concurrent events like the National Games and Macau Grand Prix, to maximize tourism benefits. The integration of culture, sports, and travel experiences is central to Hong Kong's tourism renaissance, reflecting evolving traveler preferences and reinforcing its status as a top Asian destination.