Qatar Airways, Swizz Beatz Unveil Global Creative 100 Platform at Art Basel Paris

Qatar Airways has launched the Qatar Airways Creative 100, a new multiyear cultural alliance with Grammy Award-winning artist and entrepreneur Swizz Beatz, unveiled at Art Basel Paris 2025. This platform celebrates 100 visionary creatives annually, spanning art, design, music, technology, sports, and more, highlighting global talents shaping culture and society. The initiative integrates creative elements into the airline experience, featuring bespoke soundtracks, films, digital art exhibitions, and exclusive collectibles. The partnership also involves Swizz Beatz's The Dean Collection, which champions artists, especially those of African and diasporic heritage. The inaugural Creative 100 event will take place at Art Basel Qatar in February 2026, with early inductees including Grammy-winning DJ Black Coffee, Olympic fencing champion Miles Chamley-Watson, and other influential figures from diverse creative fields. Qatar Airways, recently named the World’s Best Airline by Skytrax, emphasizes creativity as central to its innovation and cultural connection strategies through this collaboration.