TikTok for Artists Launches in Nigeria, Ghana to Boost Music Industry

TikTok has officially launched TikTok for Artists in Nigeria and Ghana, following its global debut earlier this year, reaffirming its commitment to supporting the African music industry. This all-in-one insights platform provides artists, their labels, and teams with detailed, daily-updated analytics on music performance, audience demographics, and fan engagement to help promote their work and grow their careers globally. The platform includes a Pre-Release tool that allows artists to create campaigns for upcoming albums and enable fans to pre-save music on streaming services like Spotify and Apple Music. Beyond analytics, TikTok for Artists offers educational resources and support to help artists build sustainable, long-term music careers. Toyin Mustapha, Head of Music Partnerships for UK, Ireland, and SSA at TikTok, emphasized the platform’s role in empowering African creatives with transparent data to make smarter decisions and connect with the global TikTok community. Artists can also grant access to their managers and label teams to optimize campaign planning and fan engagement.