Cole Custer is set to return to NASCAR's Cup Series in 2025, driving the No. 41 Ford for the newly-formed Haas Factory Team, owned by Gene Haas. Custer, who has been with Haas Automation for much of his career, expressed pride and dedication to the team. The new team will benefit from a technical alliance with RFK Racing and additional support from Ford Performance. Custer, the 2023 Xfinity Series champion, has a history of success, including Rookie of the Year honors in the 2020 Cup Series and multiple wins across different series. The announcement comes as Stewart-Haas Racing is set to disband at the end of the current season. Gene Haas praised Custer's consistent performance and clean racing style, emphasizing his readiness for the challenges of the Cup Series.