Kim Kardashian Unveils NikeSkims Activewear Collaboration in New York

Kim Kardashian has expanded her business ventures by partnering with Nike to launch NikeSkims, an activewear line that combines the body-conscious style of her Skims shapewear with Nike's technical expertise. The launch event in New York featured the Kardashian family, including Kris Jenner and Khloe Kardashian, with Kim showcasing items like semi-transparent leggings and tops. The collaboration aims to attract a more fashion-focused female audience to boost Nike's sales, which have been sluggish despite its sponsorship of top athletes. The event also saw the attendance of Travis Scott, ex-partner of Kylie Jenner, who posed with the Kardashian family, including Kim and her son Saint West, highlighting a family-oriented and supportive atmosphere despite past relationship complexities. Several other celebrities, including Martha Stewart and Serena Williams, were present, although Kylie Jenner herself did not attend. The NikeSkims collection, nearly two years in the making and supported by an extensive ad campaign featuring over 50 female athletes, was made available to the public recently, sparking debate on whether it lives up to the hype.