Netflix Expands KPop Demon Hunters Franchise

Netflix's animated musical KPop Demon Hunters has set new viewership and music chart records, becoming the platform's most popular animated film ever. Following its global success, Netflix is planning to expand the franchise with two animated sequels to complete a trilogy, a live-action remake, a stage musical, a TV series, and short films to bridge releases. Merchandise, such as vinyl soundtracks and plushies, has already been launched to capitalize on the film's popularity. Netflix is collaborating with Sony Pictures Animation to develop the expanding universe, though directors Maggie Kang and Chris Appelhans have not yet officially signed on for future installments. The company is using Disney's Frozen as a model for building an iconic brand. The franchise's unique mix of K-pop, vibrant animation, and supernatural adventure continues to drive fan enthusiasm and Netflix's aggressive development plans.