Doechii Stars in MLS 'Game On' Campaign Ahead of 2025 Season

Doechii is set to headline Major League Soccer's new 'Game On' campaign, marking the league's 30th season kickoff on February 22. The campaign aims to celebrate the intersection of soccer, culture, and community, with Radhika Duggal, MLS Senior VP, emphasizing the emotional connection fans have with the sport. As a lifelong soccer enthusiast, Doechii's involvement reflects her authentic ties to the game and the vibrant energy she brings as a performer. The campaign will feature ads across various media platforms, including Apple TV and during the Super Bowl. In addition to her role in the campaign, Doechii is also nominated for three Grammy Awards, including Best New Artist, and will perform at the ceremony on February 2. This collaboration highlights the ongoing partnership between Apple and MLS, showcasing the dynamic cultural forces at play in modern soccer.