Kaia Gerber Launches Capsule Collection with Mango

Mango has launched a new collaboration and brand ambassadorship with supermodel and actress Kaia Gerber, introducing the 'Craft Your Own Story' campaign that centers on self-expression through fashion. Gerber fronts Mango’s Capsule collection, which features refined, event-ready dresses adorned with hand-embroidered flowers, iridescent fabrics, and asymmetrical silhouettes, designed to mark life’s special moments. The campaign, shot by photographer Stef Mitchell, emphasizes individuality and the freedom to present different facets of oneself through style. Kaia Gerber joins a legacy of Mango ambassadors—including Naomi Campbell, Kate Moss, and Penélope Cruz—while bringing a modern, introspective energy that resonates with Gen Z’s desire for authenticity and versatility. The collaboration is available both in Mango boutiques and online, positioning itself as a textile manifesto for meaningful, personal storytelling through clothing. Gerber’s involvement reflects a broader trend among fashion icons in using style as a tool for narrative and identity.