Tele2 Defends Holiday Messaging Amid Criticism

As the Christmas season approaches, people around the world are preparing to celebrate the holiday, which commemorates the birth of Jesus Christ and embodies themes of love, joy, and togetherness. While some companies, like SSAB in Sweden, have sparked controversy by encouraging employees to say 'good weekend' instead of 'Merry Christmas' to avoid cultural exclusion, many others are embracing traditional greetings and festive activities. In Sweden, for instance, the telecommunication company Tele2 has recorded peak phone call and SMS traffic as families connect on Christmas Eve. Additionally, OnBuy.com has identified 'How the Grinch Stole Christmas' as the most 'Christmassy' film, based on a points system measuring festive elements, with 'Love Actually' and the 2018 animated version of 'The Grinch' following closely. As people share warm wishes and engage in cherished traditions, the spirit of Christmas continues to inspire unity and kindness across cultures.