AEW Full Gear 2024 Highlights Success

AEW is facing criticism in 2024 for declining viewership and attendance, prompting discussions about changing its promotional strategies. The recent inclusion of viral TikTok stars, The Costco Guys, has been highlighted as a successful experiment that resonated with fans during AEW Full Gear 2024. The match between AJ of the Costco Guys and QT Marshall showcased a simpler wrestling style that engaged the audience more effectively than typical high-octane matches. AEW's ability to attract new viewers through such celebrity appearances is seen as a positive step, reminiscent of past wrestling events that featured celebrity involvement. Tony Khan has publicly praised the Costco Guys, recognizing their potential to bring fresh eyes to the promotion. Overall, AEW's continued evolution may hinge on balancing its established wrestling style with innovative strategies to maintain and grow its fanbase.