Women's Euro 2025 Sets Attendance Records, Advances Sustainable Football Future

The 2025 UEFA Women's European Championship in Switzerland set new attendance records and showcased the growing popularity and quality of women's football, with stadiums filled and record crowds at group and quarter-final matches. The tournament highlighted a tactical evolution towards a more systemized and less individualistic style of play, with Spain's Aitana Bonmati named player of the tournament despite recovering from illness. UEFA's long-term strategy, Unstoppable, aims to make football the most-played team sport by women in Europe by 2030, with goals including six fully professional leagues and 5,000 professional players. Key stakeholders gathered at the WEURO Final Forum to discuss sustainable growth and professionalization of the women's game, emphasizing player support both on and off the pitch. Meanwhile, The Milk Cup, an esports tournament dedicated to women, returned in 2025 with a larger prize pool and expanded initiatives to support women gamers' growth and brand-building. Together, these developments reflect a broader momentum across women's sports, from football to esports, promoting inclusivity, investment, and professional opportunities.