Majority of Americans Engage Weekly with Christian Media, Survey Finds

Recent studies by the National Religious Broadcasters (NRB) and Barna Group reveal that Christian media has a far greater reach and influence than previously assumed, with over 60% of American adults engaging with it through various platforms such as TV, radio, podcasts, and social media. This engagement is not occasional; about half of these users consume Christian content at least weekly, and involvement is even higher among devoted Christians who regularly attend church and read the Bible. Users of Christian media are primarily motivated by encouragement, spiritual growth, and a desire to deepen their understanding of the Bible, rather than merely seeking an alternative to mainstream media. The content is valued for providing emotional and relational benefits, strengthening users' purpose and faith, and meeting a cultural need for media rooted in truth and hope. Moreover, Christian media enjoys a higher trust factor compared to other media sources, indicating a significant and positive impact on its audience. These findings challenge the longstanding perception of Christian media as marginal or unserious and underscore its growing role in shaping American media consumption and spiritual life.