LG Teams with will.i.am for Xboom Brand

LG Electronics has partnered with music and tech icon will.i.am to launch a new line of audio products under the brand 'xboom by will.i.am', aiming to create a culture-driven audio experience that combines advanced technology with artistic vision. Will.i.am will serve as the 'Experiential Architect', influencing product development, design, and marketing strategies to resonate with a broader community of music enthusiasts. The debut of the product line, which includes the Xboom Buds and Bluetooth speakers, is scheduled for CES 2025, featuring unique sound modes catering to both energetic and soothing listening preferences. Additionally, the collaboration will incorporate the innovative RAiDiO.FYI platform for a more interactive audio experience. This partnership marks LG's attempt to revitalize its struggling audio brand after previous collaborations with other audio companies have faltered. As LG seeks to redefine its identity in the competitive audio market, it hopes will.i.am's influence will attract a new generation of audiophiles.